This question seems to get asked at least once a day.
If you want to do a poker site you have two options. The fastest and cheapest is to just pay to join an existing network. You basically just pay and they give you everything. All you need to do is take care of marketing. Since you are joining a network rather than starting a new site you will have a decent amount of tables going so marketing will be easier.
The second option is two either licence software or develop your own. Find some servers and start marketing. This is the better route but it take a lot more time and money. Until you get players it will be tough. You need to hit a critical mass to make the site attractive to players
How do I start up a gaming site online?
check http://www.doylesroom.com/ to get ideas of what is an online successful website
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